Ha! I ended up feeling like this....
Friday set-up was a fair treat. Brutal sun and heat made schlepping boxes and tent poles OH so much fun. We also learned that Annapolis is fighting the good fight of the stink bug. Good grief. Not just one, or ten, or twenty. Entire convoys of the things decided to come see what we were doing.
Saturday dawned just as hot. Heat index of 102. But this is my job, and I must persevere. I was prepared, though! I had my trusty palm leaf fan I bought from Pottery Barn -- heavy duty and up to the task....
I was also blessed by a group of customers who drove down from Northern Virginia just to shop. One called it the "Zachary Tuition Fund Trip" and I was overwhelmed and humbled by their love and support. These are the sort of customers I am lucky to have.
Here's a business tidbit that I'm sure all of you jewelry designers already know and do -- treat your customers not as if they are only going to shop with you once. Treat them as if you want to keep them for life. What I mean by that is yes, your jewelry is knock-out gorgeous (yes it is, I've seen it, you guys ROCK) but concentrate just as hard on customer service (and I know you do). I offer free resizing, free cleaning, and free repairs for what they've purchased. I also give 10% discounts for repeat customers.
The details matter, too -- packaging, signing invoices with my name and a thank you -- and here's the big one. If you're doing a craft show, no matter how you feel, no matter how well or how badly the show is going, SMILE. If you smile, you'll find it harder to stay in a bad mood, and smiling is contagious!
(Just my personal thoughts -- there are LOTS of ways to be successful!)
My new sign with my new logo isn't in yet, so I made do with the old one. The craft show was in a lovely park, and I was set up in the grass on the edge of the brick sidewalk. Photos of my booth never look quite like actually LOOKING at the real thing, but here you get the idea -- dark purple table drapes with ivory over the top so the jewelry can show, things on various levels, and traditional and non-traditional jewelry displays. I like to set the booth up like a boutique.
Saturday had a 102 degree heat index and Sunday poured the rain down for the first hour or so and was cool enough that I wished I hadn't worn shorts -- a carbon copy of last year's show. But even with the rain, it was a success.
Although I did really well, I've decided against doing any outdoor shows next year unless they're in April. There's just no way to predict the hot weather, even into fall. I absolutely can't stand the heat (let's not even TALK about the headache it triggered) and I will be looking for another show, hopefully in the spring. So that means I'll be able to go to ArtBliss next year! I heard it was a fantastic event and I already can't wait to go.
So there was my weekend -- how was yours?
PS: Don't forget to enter the free book giveaway!
Just click here! Ends September 29th!