I try to be price-conscious when I make my jewelry. I am well-acquainted with my customer base and know what they like and what they are comfortable spending, and I choose my components accordingly. I love handmade lampwork glass, intricate sterling silver, and gemstones, and I've gotten fairly good at creating a body of work that covers a reasonable price range.
Sometimes, though, I throw caution to the wind and with wild abandon, go for luxury.
I just posted the above piece on my web site last night. It's absolutely amazing if I do say so myself. The pendant is a large piece of rare larimar set in sterling silver, accented with a cultured white pearl and a faceted amethyst. I made lots of tiny pale amethyst dangles to cluster around deeper amethyst ovals and more cultured pearls. The result is really stunning -- and of course there's a price tag to it.
I worry when I make things like this, because at $380 it's definitely out of my normal price range. But I believe that for every piece of jewelry I make, there's someone out there for it. Case in point, the necklace below.....
I posted this necklace on my blog some time ago, never planning to put it on my web site because I was afraid the price would scare people off. But one of my customers saw it on the blog, emailed me, and it's now in a new home.
The point of this post is to say to fellow designers -- be you painter, sculptor, jewelry designer, any type of artist -- don't be afraid to take a chance. I've made a commitment to myself for the coming year to push my boundaries and try new things, and sometimes, designing without limitations can bring surprises. I'm still cognizant of my target market and I certainly don't want to alienate my loyal customers, but a little exploration is good for the soul.
Lori Anderson's work can be seen at www.lorianderson.net. She'll be starting a new blog at www.AnArtistsYearOff.com on January 1st.